Understanding the use of the online marketing resources provided by the major search engines usually appears to be easy to the normal website owner or user, however Google, Yahoo, Msn, Aol and others have created robust marketing services that require high skilled and professional persons or companies to utilize them. Become is an expert who will ensure the your marketing in the search engines gain the best conversion and constant attention it needs.
Search Engine Marketing comes in several forms
1. Pay Per Click Marketing (PPC)
2. Pay Per Inclusion (PPI)
3. Contextual Marketing
Some engines, such as AltaVista, Inktomi, Looksmart
and FAST, use a pay for inclusion model. What this means is that to be
guaranteed to be found within their specific search engine database, or
index, the web site operator must pay a fee to be listed. It's similar
to the fee a business pays for a Yellow Pages listing. These fees vary
from monthly to annual. Looksmart charges an inclusion fee, plus $0.15
per clickthrough.
Engaging a Pay-for-Inclusion service does
not come with any placement guarantees. If your web site is not
properly optimized, but you paid an inclusion fee, it is guaranteed to
be indexed by the search engine spider, and listed somewhere within
that search engine. If you want to ensure success with a
Pay-for-Inclusion search engine, then your web site must still be
optimized. Without proper optimization, which includes an analysis from
the perspective of all the factors that the search engines look for, a
pay for inclusion service will not deliver the desired benefits to the
web site operator.
What is Contextual Marketing?
Contextual marketing is the type of
marketing in which an automated system generates ads on a website depending
upon the content of the website. This system was first introduced by
Google and is called Google AdSense. This system works by providing
JavaScript codes to webmasters, which inserted into websites pulled
up random ads from the Google inventory. Mostly these ads are in relevance
to the content of the website.
Contextual marketing provides businesses
with more value for their money invested in marketing. It ensures that
the customer view the right ad at the right time. This leads to the
customer clicking on the ad. This in turn leads to good traffic generation
to the website. It engages the right type of customer who is most likely
to buy the product.
Contextual marketing works invisibly
behind the scenes based on the analysis of content. This enables the
user to make the purchase if he wants to, without even leaving the site.
It links directly to the site where he can make the purchase. Goggle’s
maximum revenue is generated by means of the contextual ads that are
placed on millions of websites across the world.
Contextual marketing enables to make
Internet marketing an easier process. Earlier it was not easy to target
a specific audience with the kind of ads that they wanted to see. Now,
contextual marketing has made this possible. Businesses can now target
a smaller and more defined group according to their buying habits.
Earlier millions of users had to bear
a horde of unwanted ads. Ads that had no relevance to what they wanted
to see. This affected the businesses adversely. Older methods of Internet
marketing like the push method and the pull method were rendered ineffective
by contextual marketing. Those who still use the older systems like
banners ads are not getting any gain in their revenue. So if you are
one of them, its time to move ahead with time.
